TBI - Postmodernism

  The Big Issue - Postmodernism





Starter

List three reasons why The Big Issue rebranded in 2021 and what they did to try and stand out.






Task - Postmodernism Recap


Works in Postmodernism tend to have an attitude of rejection or irony toward typically accepted narratives that have been cultivated over time.

  • Define the term irony
  • Provide an example of a narrative in society (Barthes 'myth')



Postmodernism typically criticises long-held beliefs regarding objective reality, value systems, human nature, and social progress, to name a few.


Postmodernism really took off in the 1980s. More media texts were becoming experimental and playing with typical genre conventions and narrative structures.


The postmodernism of the 1990s in film, advertising & TV has established intertextuality as culturally expected in media texts. The extra complexity that intertextuality brings to a narrative can help meet the cultural expectation of quality in the text.

  • Define intertextuality and provide an example


Postmodernists believe that the barriers between the 'real' world and the world conveyed through the media are crumbling. Therefore, it is becoming increasingly difficult to differentiate reality from simulation - this growing lack of distinction between the two might be called IMPLOSION.

  • Recall the term used by Baudrillard to describe the blurring of reality and simulation

Intertextuality


Trainspotting (Boyle, 1996)


The Big Issue Jan 2017






Task - Baudrillard and the Simulacra

We are going to watch this Mrs Fisher video together and make notes on the key terms that she explains. Write definitions for the following:

  • Loss of reality
  • Heightened reality
  • Simulacra/Simulacrum
  • Hyperreality
When you are comfortable with these terms, I would like you to think of an example of each from within all of our case studies







Task - Postmodernism and The Big Issue

Find and analyse a cover of The Big Issue that exemplifies as many of the following terms as possible. If some are missing from your cover, you might try and find another one that evidences the remaining terms.

https://www.bigissue.com/magazines/


If we are unsure on any of these terms, let's find the definitions together from within your previous notes.

  • Grand Narrative
  • Simulation Vs. Simulacra
  • Hyper-reality
  • Meaning Implosion
  • Irony
  • Intertextuality
    • Parody
    • Pastiche
    • Homage
    • Bricolage
  • Fragmented Narrative
    • Enigmatic Cover Lines
  • Self-Reflexivity

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