TBI - Ideology/Audience

 The Big Issue - Ideology and Audience Positioning






Starter

Define what ideology means, and list the terms we would use to discuss it

Define audience positioning and list the theory/terms we would use to discuss it








The term ideology refers to the attitudes, values, beliefs and perspectives embedded within media texts that influence how audiences perceive and interpret societal norms and issues. Ideologies often reinforce or challenge the dominant beliefs or the status quo (normality, what is accepted).

Ideology then has links to audience positioning as a factor that determines how audiences are encouraged to respond to a specific text or to the mediation of an issue, the representation of a stereotype, etc.






Task


We are going to analyse The Big Issue cover below for the beliefs that have been encoded (preferred reading) and how the audience has been positioned to interpret and respond to them.


We should consider:

  • Ideology (political, but also social and cultural values)
  • Audience Positioning
  • Media Language and Representation 
  • Conventions








Task

Now I would like you each to do the same but on your own for the following The Big Issue cover below. This time you must also consider our postmodernism terms alongside ideology and audience positioning. 

You should consider:

  • Ideology (political, but also social and cultural values)
  • Audience Positioning
  • Satire
  • Postmodernism (Grand Narrative, scepticism of Government, parody, irony)
  • Media Language and Representation 
  • Conventions

You must then write up your response answer the following exam-style question:

Analyse the ways in which ideology has been used to position the audience in The Big Issue magazine cover below [12]


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