12 ALevel Media 2025-2027

  Dove - Unseen Texts In pairs or 3's, analyse one of these unseen texts and map out your ideas on A3 paper or digitally in Canva (each group should have a different advert).  You should focus upon: Media language Representation Audience positioning Three of our theories should be applied and explained You are going to present your analysis to the rest of the class.  Individually, answer the following questions:  1. Which advert presents the most stereotypical representation of a parent and child? Explain why. 2. What advert is most counter-stereotypical and why? 3. What brand values does each advert encode? 4. Explain how Vivvi uses written codes to create meanings. 5. How does the Johnson and Johnson advert aim to encode a sense of reassurance to parents.   6. When do you think the Mothercare advert was produced, and why? 

Dove - Audience Target Audience Who is the  target audience  for our 'Too Many Cooks' Dove advertisement? You should refer to audience demographics and psychographics in your response . Identify the  primary  and  secondary  audience for our Dove advertisement and provide evidence for your suggestion. Consider media language and representation in your response. Hall's Reception Theory What is the  preferred reading  of the advert? Write down your ideas and be prepared to explain them to the class. How might we identify an  oppositional  reading to the Dove ad? Consider who may feel excluded or criticised. What is the impact of featuring a woman in the Dove ad? In what ways is representation important here? Research Task -  Can we consider this Dove ad to be feminist? Firstly - Make some notes detailing  your understanding of what  feminism is and how it exists today.  What have the benefits been and wha...

  Dove - Representation Consider the relationship between the following ideologies and our Dove Ad, writing down at least one sentence for each.  In what ways are these ideologies encoded? Or are they subverted? Are stereotypes or countertypes evident in this ad? Reference theory where applicable. Consumerism Celebrity culture Feminism Multiculturalism Questions Let's spend some time thinking about these questions together and writing notes. Consider film form and our media theories in your analysis. How does the advert enforce or challenge stereotypes of motherhood? How does the advert enforce or challenge stereotypes of gender? How is middle-class domestic life represented? How is ethnicity represented in the advert? Theories Apply each of these in 2-3 sentences Hall's Representation and Reception theories Gauntlett's Identity theory hooks and intersectionality Van Zoonen and the male gaze Gilroy and postcolonialism Butler and gender performativity REMINDER Stuart Hall Re...

  Dove - Media Language Task Annotate our Dove advert in detail, listing  conventions  with a focus on how elements of  media language  create meanings and responses. Consider  realism  in your analysis. Media Language elements layout (composition) typography (written codes) use of image (symbolic codes) use of language use of colour logo, slogan and brand identity Print Ad Conventions Headline Main Image Copy Slogan Pack Shot White Space Graphics Logo Subheading Pack shot (product shot) Theories Barthes' Semiotics Todorov's Narratology Propp's Character Types Neale's Genre Theory Levi-Strauss' Structuralism Too Many Cooks  (Beautifully Real Moms) The campaign chose 120 photos taken by photojournalists to be displayed online while the print campaign used three images with the same layout: REAL LIFE, REAL BEAUTY as the strapline and with naturalistic images of mothers. Read the article and make notes:  https://sites.wpp.com/wppedcream/2018/adv...

  Dove Ad - Contexts The Beautifully Real Moms campaign launched in 2017 (a part of the wider Real Beauty campaign launched in 2004) reflects Dove’s long-term brand messaging with a focus on promoting natural beauty and self-confidence among women. Too Many Cooks, 2018  (Beautifully Real Moms campaign) Undertake some research into the Beautifully Real Moms campaign and consider the following: What were the aims and objectives of the  Beautifully Real Moms  campaign? Does this campaign have a relationship to stereotypes? In what ways? Who is the primary audience of the campaign? How did Dove present and distribute this campaign? How does the Too Many Cooks ad contribute to or fulfil these aims? Who are Doves main competitors? How might this campaign help them stand apart? Context Consider the social and cultural contexts Too Many Cooks advert, as well as the wider Beautifull Real Moms campaign. Social Context Social context refer s to the immediate social environment ...