12 ALevel Media 2025-2027

  Shelter Ad - Representation RECAP  - Provide definitions for the following terms: Stereotype Countertype Misrepresentation Selective representation Dominant ideology Mediation Hegemony Are any of these terms relevant when consider our Shelter Ad? Which theories/theorists might we draw on for this session? Now list the core parts of  identity  that have defined our discussions of representation and consider which are applicable to Shelter. Task - Representation Answer the following questions in detail regarding various representations constructed in the advert: How are age and ethnicity presented in this advertisement and to what effect? What about gender and disability as well? Does this Shelter advert present stereotypes or is there an attempt to subvert audience expectations?  Task - Representation Theory Apply each of the following theories to our Shelter advert. You should aim to write 2-3 sentences on each. Hall's Representation and Reception theories Gau...

  Shelter Ad - Media L anguage Initial Discussion Let's watch Shelter's 2023 advert: Briefly answer the following questions: What is your initial interpretation of this advert? How did it make you feel?  What use of media language encouraged that feeling? Do you think we are desensitised to these campaigns? Task Media Language Elements Semiotics as the study of signs and how they create meaning through a combination of media language elements. List these elements. We also need to consider conventions.  What are the  typical features or conventions  of print adverts? Annotate your copy of the Shelter ad and identify them. Mainstream advertising is intended to raise awareness and sell products (consider the AIDA model below).  What is the purpose of advertising outside of the mainstream? SHELTER TASK: Consider how media language elements have been selected and combined to promote messages and values. Discuss, and then go over the points below and fully annota...

  Shelter Ad - C ontexts St arter Contexts tells us the where, when and why - it enables us to understand  what shaped the media text .  Task: Research the charity and briefly answer these questions. https://england.shelter.org.uk/ What is the purpose of Shelter? What, more specifically, are the charity campaigning for? How can people support the charity? Task Note down key information from this link about the Shelter 2011 campaign: Shelter launches new advertising campaign with Amplify to drive people to seek advice earlier | The Drum Who helped to launch the Shelter 2011 campaign? Where was the Shelter campaign shown? What does the Shelter ad depict and why? What are some statistics and social contexts that influenced the campaign? S helter Ad The campaign, created by Amplify on a  pro-bon o  basis, consists of three outdoor posters showing an  extreme close-up  of three people. The posters were up for six weeks in areas that had been identified as "...

   Paper 1, Section B Introduction Paper 1 Section B Paper 1, Sec B will test your knowledge and understanding of: Advertising and Marketing Magazines   Music Videos   As well as your ability to  analyse . There will be two questions,  Question 5  and  Question 6 , that you will need to answer. The framework covered by these questions:  Media Language Representation Social and Cultural Contexts Helpful resources: OCR Level 3 Advanced GCE in Media Studies H409 Specification A Level Media Studies Factsheet - Advertising A Level Media Studies Factsheet - Emeli Sandé - Heaven A Level Media Studies Factsheet - David Guetta featuring Sia - Titanium Magazines: 2 Front Covers of The Big Issue – A Level Media Studies OCR Revision – Study Rocket Question 5   - worth 10 marks and is usually a knowledge and understanding question about one of the three forms. You may be given a source, such as a Big Issue front cover, from which you must find e...